2025
Design
NCI Website Redesign
MISSION
The mission was to create a digital experience that embodies NCI’s promise of simple, reliable, and efficient global shipping and relocation while clearly communicating who they are and what they offer. The website was designed to guide audiences across Cayman, Jamaica, Miami, and other markets through intuitive navigation, concise UX copy, and additional pages that quickly surface key services and solutions.
CHALLENGE
NCI’s Current website did not reflect the full scope of their services or their positioning as a regional leader in relocation and global shipping, instead overemphasizing courier, local trucking, and a narrow set of offerings. This limited both awareness and engagement, making it harder for visitors to understand NCI’s global network, expanded logistics capabilities, and NVOCC advantage.
OUTCOME
The engagement resulted in a revamped information architecture, content framework, and visual system aligned with NCI’s brand guidelines, messaging pillars, and multi-market growth objectives. The redesigned website now features clearer navigation, more concise UX copy, and strategically recommended pages that highlight NCI’s end-to-end services, and has been delivered to NCI’s internal development team to build out and enrich with any additional content. Unfortunately, the project timeline did not allow for usability testing with NCI’s customers, which would have provided valuable insight into how real users navigated the new experience, what resonated, and where further optimisation opportunities existed.
