Drive Into Summer Sale Campaign

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MISSION

The objective was to design a vibrant, attention-grabbing campaign that promoted exclusive summer savings for Credit Union members. Working alongside Advance Automotive, the campaign spotlighted five featured Chevrolet models with a value-driven message that included up to $2,500 off, free licensing, inspections, and services. The goal was to deliver a clear, engaging layout that communicated the offer quickly and effectively across digital and print formats.

CHALLENGE

The original flyer mockup provided by the client was overloaded with pricing details, trim breakdowns, and financing variations for each of the five vehicles. As a designer, I recognized the risk of visual and informational fatigue. The challenge was to distill the content into something visually clean, focused, and digestible—especially for in-branch signage or mobile readers. I prioritized hierarchy, simplified the layout, and streamlined the messaging so the most compelling benefits stood out without overwhelming the viewer.

OUTCOME

The final design maintained brand consistency while creating a more approachable and inviting presentation of the promotion. The five vehicles were featured with equal visual weight, and the offer highlights were elevated to the forefront. By trimming unnecessary details and improving layout clarity, the campaign delivered stronger visual impact and usability. The creative was deployed across print and digital channels and was positively received for its clarity and polished look.